Jacob Holm Group has unveiled a new brand identity that builds on the company’s 220 year history while creating a new look to position the group for the future. Key elements of the launch include the introduction of a new logo, website, marketing literature, presentations and message platform for the Jacob Holm and Sontara business units.

Sontara and Jacob Holm will continue to be managed as independent brands, but both brands will incorporate a dynamic adaptation of the blue and red icon to show their affiliation to the Jacob Holm Group. This distinctive symbol represents the flag of a ship – linking to the heritage of the Jacob Holm Group with an unwavering focus on progress and innovation.

“The new brand identity is much more than a change of logo, color palette and messages. It represents an evolution of Sontara® and Jacob Holm as brands we represent and how our product are perceived,” says Martin Mikkelsen, CEO of the Jacob Holm Group. “The branding and structure we will communicate accurately represents our unique position in the industry with a distinct identity and strong, visible brands that underline the total value we provide to our customers.”

In conjunction with the new brand identity, Jacob Holm has launched an interim website for Sontara, which is now live at sontara.com. The website features helpful information about Sontara products and their uses and applications, as well as sales and customer support. The new brand identity can be seen online, on packaging, as well as in marketing materials and advertisements. The roll-out will happen in phases beginning April 1st, 2015.